The Efficacy of Direct Mail Marketing and Internet Marketing Research Paper

The Efficacy of Direct Mail Marketing and Internet Marketing - Research Paper Example In this scenario, organizations can use different tools and techniques to advertise their products and services. However, this paper will discuss two well known marketing techniques. First is direct mail marketing and second is internet (email) marketing. The basic aim of this research is to compare these two techniques and suggest best among them. So this research will be a comparative study of both marketing techniques. Methods/Framework We will conduct a research to discuss direct mail marketing and internet marketing: Direct Mail Marketing Direct mail marketing is a marketing technique in which a retailer transmits marketing and promotion material or information directly to the customer. Additionally, direct mail marketing allows organizations to enjoy full authority over the management of their business communications. In addition, direct mail marketing consists of several marketing techniques. However, in order to become flourishing in the field of direct marketing, organizatio ns will require using a number of these competent techniques. These techniques are either utilized in grouping form, or as substitute marketing practices and these techniques depend upon the followings aspects: (Systematic Direct Marketing, 2011; SmallBusinessNotes, 2011)