Whole Foods Market Whole Food Market - 2993 Words

Comparing Two Retail Companies Company A: Whole Food Market Whole Foods Market (WFM) is leading natural and organic food supermarket in the world. It started as one-store entrepreneur shop and has since grown into an $8 billion a year. By 2008, Whole Food Market had 264 stores in the United States that host its headquarters. It had six stores in Canada and five stores in the United Kingdom (Harbin, 2000). It is located in an area of 80000 square foot flagship store in Austin. The CEO and founder, John Mackey has cast the image of a niche retailer and enjoys profits in the competitive retail industry that is sometimes characterized by low profits margins. The company has over 50000 members that strived to meet its corporate goals.†¦show more content†¦The mission of WFM is to â€Å"promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available.† The company provides and empowers the work environment of its members and commits to a sustainable agriculture. The aspiration o f WFM is to be a global brand that is not limited to natural and organic foods but also become the best retailer in every community in which they locate (WFM, 2009). Another strategy that works well for the company is its foods. WFM obtains its products locally and from all part of the world and have uniquely dedicated food artisans. It strives to provide high quality, least processed and naturally preserved foods. The company believes that food its unaltered state is the best tasting and most nutritious food. WFM recruits best employees. The employees are empowered to make many decisions regarding the operations. The team members are highly motivated to excel within their areas of jurisdiction and receive fair treatment from various squatters inside the company. In a bid to compete fairly, WFM looks for highly passionate staff to handle food and well grounded men that can provide a critical role in shaping the company’s destiny (Harbin, 2009). It believes that companies must have responsibility for the planet. In this regard, the company

Analysis of the Film The Boy in the Striped Pajamas...

The best fictional movie of World War II is â€Å"The Boy in the Striped Pajamas† directed by Mark Herman. The movie is based on the novel written by John Boyne and the story is told from a German child’s view during the Holocaust. The general message the director and writer so vividly portrayed is that of a child’s innocence and young friendship. â€Å"The Boy in the Striped Pajamas† has a good storyline, great choice in actors, and overall it was thought-provoking and effective in showing a different view of World War II, despite a few discrepancies in authenticity, the movie is a must see. What makes â€Å"The Boy in the Striped Pajamas† such an entertaining movie is the story. The storyline is about an 8 year old boy named Bruno who lives a†¦show more content†¦The director ended the film brilliantly focusing on the boys and showing crucial points this was provoking the audience to feel. Another reason this film works so well is the way each character is portrayed by the actors. The director was able to show the significance of each character while maintaining Bruno’s view point. The characters were very well selected, for example, Bruno is played by Asa Butterfield, a boy with dark hair and blue eyes, almost reminiscence of Hitler himself. Shmuel is played by Jack Scanlon, a small, frail looking boy that played the part beautifully. David Hayman was an older Jew named Pavel, the actor himself looked and played the part of a fragile prisoner. Bruno’s mother is played by Vera Farmiga, well known for her recent role in The Conjuring, has a way of captivating the audience through her emotional expressions. The actors themselves did a remarkable job portraying each of the characters based solely on John Boyne’s novel. Overall, the film did exactly what any good dramatic film would do and that is make the audience feel something. The tragedy of the Holocaust has never been fictionally depicted from a German child’s view until this movie. The depiction of how a child who is protected from certain elements war might have thought in that era makes this film unique. The unbelievable conclusion is what makes this film unforgettable. The most important scene in the film is the ending, when Bruno

Staff Induction for Human Resource Management-myassignmenthelp

Question: Discuss about theStaff Induction for Human Resource Management. Answer: Staff Induction is the method which is conducted by the companies at the time of welcoming the employees to the organization. This process is considered to give support so that they can perform the activities in a right direction. It is analyzed that to start a new job can be stressful for the employees and new employees need assistance to settle in the company. Staff induction helps the employees to enhance their skill and knowledge so that the assigned task can be completed with efficiency (Bratton and Gold, 2017). An induction program takes into consideration safety training process related trainings that is given to the employees when they enter into the organization to start their work. The programs emphasize on the issues related to the safety of the company but consider the information of the company which is required to be conveyed to the employees of the organization. The purpose of the induction program is to ensure that the new employees of the organization can learn new policies and practices. The employees adjust themselves according to the policies and procedures of the company. If successful induction is given to the new employee of the organization then it can be easy to enhance the working pattern of the employee. But if this process is not done properly then it can give negative impact on the overall performance and profitability of the organization. To conduct the program of induction in a proper manner it is important to plan it beforehand so that it can be conducted smoothly in front of new employees (Salau, Falola and Akinbode, 2014). Staff induction is important in child care setting as it is seen that children should be handled with care. So, if the employee or the worker does not have the knowledge of handling the children then it can give negative impact on the overall activities of the company. So by staff induction skills and knowledge are given to the new employees so that they can handle the children with care. Safety is also one of the factors which are important in child care setting. So, staff induction helps the employees to learn the overall policies and procedures of the organization that how the children should be secured. If good services are given and children are secured then business can easily enhance in the market and can accomplish the overall goals and objectives of the organization. Staff induction is important in child care setting, as it helps to build social networks. By having proper knowledge the employees can easily connect with the parents and children. It can be easy to maintain good social network and growth can be achieved in the market (Evans, 2006). To take care of the child is one of the important factors; so many employees are nervous to take care of the children. By giving staff induction to the new employees the company can reduce nervousness of the employees so that they can conduct the activities with proper care (Ajja et al., 2015). References Ajja, R., Beets, M.W., Chandler, J., Kaczynski, A.T. and Ward, D.S., 2015. Physical activity and healthy eating environmental audit tools in youth care settings: a systematic review.Preventive medicine,77, pp.80-98. Bratton, J. and Gold, J., 2017.Human resource management: theory and practice. Palgrave. Evans, G.W., 2006. Child development and the physical environment.Annual Review Psychology,57, pp.423-451. Salau, O.P., Falola, H.O. and Akinbode, J., 2014. Induction and staff attitude towards retention and organizational effectiveness.IOSR Journal of Business and Management (IOSR-JBM),16(4), pp.47-52.

Rumble Fish Essay Research Paper SummaryRumble fish free essay sample

Rumble Fish Essay, Research Paper Drumhead Rumble fish is a narrative narrative where a male child named Russell-James meets up with his old friend Steve and remembers the yesteryear. It all started with Russell-James ( Rusty-James was his moniker ) saw his old friend Steve. They talked for a piece when Russell-James is reminded about the knife battle he had 5 old ages ago because of his reunion with Steve. { Flashback } His narrative started out with him being told that he would be killed in the pace behind the ally by Biff in the late afternoon. He went to the battle and about did acquire killed until his brother the Motorcycle Boy stepped in and took down Biff in one interruption of the carpus. The narrative continues with Russell-James thankful that his brother is back from LA, but he is earnestly wounded but does non desire to travel to the infirmary, so he passes out one time or twice due to miss of blood. We will write a custom essay sample on Rumble Fish Essay Research Paper SummaryRumble fish or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The narrative negotiations about why Russell-James and Steve ere friends, and how Russell-James got expelled from his old school, but many of these events do non add to the chief secret plan of the narrative. One dark the # 8220 ; Motorcycle Boy # 8221 ; , Russell-James, and Steve took to downtown. Steve, moving queerly since his female parent was in the infirmary, st arts drinking and throwing up (Steve never drinks so this is not normal). Eventually, â€Å"Motorcycle Boy† looses his regular toughness and feels sorry for the first thing in his life: His lack of being able to see color. He wanted to see the bright yellow city lights, and the red of neon signs, but is unable to. That night the trio go to a party and â€Å"Motorcycle Boy† leaves without Steve and Russell-James. When the now duo leave, they are muged by a gang and are both half dead. Once again, â€Å"Motorcycle Boy† steps in and helps out, almost killing the two gang members for what they have done. The story goes on and we learn that Russell-James girlfriend Patty dumps him and how Steve s father is abusive. But the main part near the end of the story is how â€Å"Motorcycle Boy† becomes obsessed with rumble fish (Siamese fighting fish) at the near by pet shop because of the colors he cannot see on them. On the Saturday night of that same week, â€Å" Motorcycle Boy† breaks in the store, takes all of the animals in there, and releases them. Both of the boys were sent to jail (Russell-James tagged along). {End Flashback} The story ends in the present where Russell-James says goodbye to his good friend Steve and they both take different ways.

key issues essays

key issues essays President George Bush and Senator John Kerry are the two key running mates for this years race to the White House. Bush and Kerry differ on many issues, some big and some small. They differ on how the economy should be handled, energy and environmental issues, health care matters, national security, and education standards. Comparing these issues may help you decide how you this fall. The President has repeatedly called on Congress to make his tax cuts permanent, saying failure to do so would amount to a tax hike and threaten the economy in generating new jobs. He believes that speeding up the tax cuts will increase the pace of economic recovery and job creation. He wants to provide dividend and capitol gains tax relief to give small business incentives to grow. He proposes that each state will receive $20 billion in aid for these services. John Kerry on the other hand has different views. To pay for broad health care reform, Kerry has called for repeal of the Bush tax cuts for Americans earning more than $200,000 a year. However, he would keep the tax cuts for the middle class. He says he can cut the half-trillion dollar budget by the end of a four year term, even while spending $72 billion a year to extend health care to 27 million of the 40-plus million uninsured (www.wesh.com). Energy and Environmental issues also show differences between the candidates. President Bush believes the threat of global warming should be addressed through new economic growth and efficiency. He also favors drilling for oil in Alaskas Artic National Wildlife refuge, and he supports to reduce air pollution and acid rain by a proposed budget of $1.7 billion to develop hydrogen-powered fuel cells. Bush also supports more domestic oil, natural gas, and coal production. He also wants to increase logging in national forests as a way to prevent forest fires. Kerry favors U.S. participation in an international climate change program to curb glob...

The Battle Of Little Big Horn essays

The Battle Of Little Big Horn essays When I think back of the stories that I have heard about how the Native American Indians were driven from their land and forced to live on the reservations one particular event comes to my mind. That event is the Battle of the Little Big Horn. It is one of the few times that the Oglala Sioux made history with them being the ones who left the battlefield as winners. When stories are told, or when the media dares to tamper with history, it is usually the American Indians who are looked upon as the bad guys. They are portrayed as savages who spent their time raiding wagon trains and scalping the white settlers just for fun. The media has lead us to believe that the American government was forced to take the land from these savage Indians. We should put the blame where it belongs, on the U.S. Government who lied, cheated, and stole from the Oglala forcing Crazy Horse, the great war chief, and many other leaders to surrender their nation in order to save the lives of their people. In the nineteenth century the most dominant nation in the western plains was the Sioux Nation. This nation was divided into seven tribes: Oglala's, Brule', Minneconjou, Hunkpapa, No Bow, Two Kettle, and the Blackfoot. Of these tribes they had different band. The Hunkpatila was one band of the Oglala's (Guttmacher 12). One of the greatest war chiefs of all times came from this band. His name was Crazy Horse. Crazy Horse was not given this name, on his birth date in the fall of 1841. He was born of his father, Crazy Horse an Oglala holy man, and his mother a sister of a Brule' warrior, Spotted Tail. As the boy grew older his hair was wavy so his people gave him the nickname of Curly (Guttmacher 23). He was to go by Curly until the summer of 1858, after a battle with the Arapaho's. Curly's brave charged against the Arapaho's led his father to give Curly the name Crazy Horse. This was the name of his father and of many fathers before him (Guttmacher 47). In the ...

Buying and Merchandising Essay Example | Topics and Well Written Essays - 1250 words

Buying and Merchandising - Essay Example People especially the young generations are becoming highly brand conscious and the marketers are using this factor of consumer behavior for the marketing planning which includes promotions and mainly the sales plan (VERDICT, 2006, p.4). Pricing and promotions are the two key are of marketing plan mainly for apparels and fashionable accessories of women as well as men. At earlier day’s top retailers in this market used to focus only on the female accessories and apparels as the trend women fashion industry was always high but now a days the demand for fashionable and braded men accessories like tie, wallet, belt etc are in growing trend. So, retailers are including men’s accessories in the women accessories stores. So, this report is all about the sales plan of men’s accessories in a women only accessories stores and the pricing of the men accessories from basic price range to premium (Evanchitzky, Vogel & Ahlert, 2007, p.15). Aims and Objectives The main aims an d objective of this business report is to develop an effective sales plan for the men’s essential accessories like tie, wallet and belt. ... Pricing objective is to develop a price range of these products considering the increasing personal disposable income of the younger generations and their follow of new trends. So these objectives of this business report will be satisfied if the gap or weakness of the sales strategies of the value retailers or the top brands are find out. Range Plans From the efficient market research it has been found that the accessories market in the United Kingdom has a steady growth and this growing trend of this market was due the earlier female fashion trend. But now the trend of using fashionable essential accessories of men’s can be found in this market and this gap or the weakness of the luxury brands. There is huge market size of the potential buyers who wants to keep their lifestyle with the new trend. But these are younger school and college going boys who only have the personal disposable income for buying these essential but fashionable products. So the price range for these pro ducts needs to be of a diverse like from basic range to standard price range not the premium range of products which the value retailers have already focused fort the professional men with high income level (Mintel. 2012, p.12). These men’s accessories will be added with the women products in high streets female only accessories shop. As there are many younger men comes to these high streets shops with their female friends and they are the potential customers. In the basic categories there needs to be three different sub categories based on the slightly price difference so that the consumers of basic products categories can satisfy with varieties of price along with the color variety. These

Proposal Writing Assignment Essay Example | Topics and Well Written Essays - 500 words

Proposal Writing Assignment - Essay Example These kinds of schedules tends to eliminate the gauging exercise intensity guesswork, improves the quantitative tracking with regards to the fitness levels, helps in defining an individual’s weaknesses, acts as an effort monitor, as well as a proper perspective for aerodynamic position testing. Many cyclists often produce equal power output from both legs. The Info Crank tends to measures independently even small variations between the left and the right leg. A host of the remedial measures often exist to with the ultimate role of correcting the asymmetrical power inputs that requires adequate measurements. Info Crank will thus act as an accurate power meter with regards to cycling. Accuracy can hence be taken as an unlimited value that is accurate to almost 5 Watts. The relative measurements, as well as the cycling power readings should have greater reference on the context of  ±2% regarding the systems utmost reading capability (Krolop & Pfeffer et.al, 368). The level of accuracy also sets basis on the measurement of cadence, as well as the A-D converters rates of sampling. There is hence little or no variation between the amounts of watts deliberated on a single Info Crank’s set. If the Info Crank is switched between bikes, the measured watts are often equal. Power is basically a phenomenon that has to do with the aspect of force and velocity. The mathematical expression can be taken as: power (W) = force x distance / time. Watts on the other hand refers to energy that is needed to move a given mass to a particular distance within an identified period of time. In short, is taken to be 1W = 1Nm/s. So in a bike speak, the overall mass will be taken as the sum of that of the cyclist plus that of the bike, while the distance should be taken as the covered ground distance. There is some difficulty when it comes to the measurement of power due to the resistance brought out as a result of inconsistent motion. This is thus the key

Role Model Essay Example for Free

Role Model Essay Dr King is my role model because he fought to change my history. Dr King didn’t only want to see a change happen for his self and others but also for his family. He had a wife Coretta and four children; these were the people who he wanted to see change happen for the most. After King’s death is family wanted to keep his legacy alive because they knew he stood for a good cause. According to the article A king family tribute â€Å"Family and friends remember Dr. King as a role model and dedicate themselves to his mission. Watkins, Dr. Kings niece, has assembled their writings and excerpts from their speeches. All pay tribute to his spirit, abiding faith and dedication to the cause of civil rights, and they affirm their own commitment to following the path he walked, as his nephew, Derek B. King, states. Kings fathers remarks are excerpted from his autobiography. Dr King is my personal role model because is stood for what he believed in. Dr king helped shape my worldview because through his hard work he’s shown me that nothing worth fighting for comes easy. I think a lot of people look over the fact that Dr King wasn’t just trying to change the race problem it stood of many different social issues. In the article Martin Luther King Jr conception of freedom and radical democracy the author states that â€Å"king came to believe that the civil rights struggle needed to expand beyond just racial desegregation in this country, He began to raise his voice against racism militarism, and economic exploitation around the world†. This is another reason why I look up to him because he didn’t only focus on one hing that needed to be changed so saw the importance of these issues and wanted to change them. Dr. king had a career as a pastor which is why I feel he never gave up believing in what he thought was right. The article Martin Luther King cover story gives background on his life â€Å"King was a preacher who spoke in biblical cadences ideally suited to leading a stride toward freedom that found its inspiration in the Old Testament story of the Israelites and the New Testament gospel of Jesus Christ. Being a minister not only put King in touch with the spirit of the black masses but also gave him a base within the black church, then and now the strongest and most independent of black institutions†. Like Dr King I believe that everyone should have the right to freedom and equal rights ; However, I don’t know if I could have endured the things that Dr king had to. Once Dr King was thrown in jail because of his protest, I think if I knew I could go to jail because I was protesting I wouldn’t protest. On the other Dr King who have pathed the way for me to be able to use my freedom of speech. I would want to be brave and stand for what I believe in for myself and my family just as King did. Reference MARTIN LUTHER KING JR. A King Family Tribute. (2012). Kirkus Reviews, 80(24), 222. Orosco, J. M. (2001). Martin Luther King, Jr. ’s Conception of Freedom and Radical Democracy. Journal Of Social Philosophy, 32(4), 386-401. White, J. E. (1998). Martin Luther King. (Cover story). Time, 151(14), 160.

Essay --

BBPB2103 PENGURUSAN SUMBER MANUSIA Name : Vivi Sabrina binti mohamad Matric Number : 880605135214001 NRIC : 880605135214 Telephone : 014 8994208 E-mail address : Ketimau_jawak@yahoo.com.my Tutor’s name : Encik Dennis Ujoh Learning Centre : Sibu Learning Centre ISI KANDUNGAN KANDUNGAN MUKA SURAT 1.0 PENGENALAN 3 - 6 ï  ¶ JABATAN KEMAS DAERAH MATU DARO 2.0 PENGENALAN MODEL HACKMAN DAN OLDHAM 7 – 10 3.0 PENGENALAN TERHADAP TERAS KERJA DIMENSI 11 - 12 DAN TAHAP PEMIKIRAN YANG WUJUD DALAM SETIAP PERINGKAT PEKERJAAN ï  ¶ JABATAN KEMAS DAERAH MATU DARO 3.1 PERINGKAT PENGURUSAN ATASAN 3.2 PERINGKAT PENGURUSAN PERTENGAHAN 3.3 PERINGKAT PENGURUSAN BAWAHAN 4.0 CADANGAN BAGAIMANA KERJA DIMENSI TERAS (CJD) 13 - 15 BOLEH DIPERBAIKI UNTUK MENINGKATKAN TAHAP PSIKOLOGI KRITIKAL PEKERJA 4.1 MENGUBAH GAYA KEPIMPINAN 4.2 MENCORAK ATAU MENGUBAH CARA BEKERJA 4.3 AMALKAN BEKERJA DALAM KUMPULAN ATAU BERPASUKAN 4.4 KEPIMPINAN TRANSFORMASI 5.0 PENUTUP 16 - 17 RUJUKAN 1.0 PENGENALAN Rajah 1 : logo KEMAS Jabatan Kemajuan Masyarakat (KEMAS) tentunya tidak asing lagi bagi rakyat di Malaysia ini. Apabila terdengar perkataan KEMAS, tentunya terlintas di minda kita tentang prasekolah, tabika, kelas bimbingan orang-orang tua, kelas bimbingan kesejahteraan keluarga dan wanita, kelas bimbingan bina insan dan sebagainya. Melalui kelas prasekolah dan tabika, jabatan ini memainkan peranan yang sangat penting iaitu mendidik serta membimbing kanak-kanak supaya menjadi modal insan yang berguna serta permata negara yang harus digilap untuk kesejahteraan negara pada masa hadapan.Untuk mendidik serta membimbing masyarakat lain, pentadbiran di peringkat akar umbinya haruslah... ...a kepimpinan yang positif seharusnya dapat memberikan ciri kerja yang positif. (2590 patah perkataan.) RUJUKAN http://digilib.itb.ac.id/files/disk1/631/jbptitbpp-gdl-estiwuland-31515-2-2008ts-1.pdf http://zaini802856.blogspot.com/2011/11/reka-bentuk-kerja.html http://www.tsm.ac.id/JBA/JBA13.1April2011/1_artikel_jba13.1April2011.pdf http://eprints.utm.my/1436/1/JT37E%5B5%5D.pdf http://anggriana246.blogspot.com/2012/03/desain-pekerjaan.html http://www.psychologymania.com/2013/07/pengertian-karakteristik-pekerjaan.html http://www.jpa.gov.my/docs/spp/2011/spp142011.pdf http://forum.kompas.com/teras/47848-7-cara-mengembangkan-kreativitas-diri.html http://www.infinita-consulting.com/component/content/article/37-psikologi-industri/88-3-cara-meningkatkan-kepuasan-kerja-dan-team-work http://dedylondong.blogspot.com/2011/11/kepuasan-kerja-job-satisfaction.html

Playing Sports Essay

Ever since I started playing tennis, I noticed that I have been less aggravated and also a feeling of â€Å"calm† after each game. Whatever was bothering me that day becomes a faint memory. Have you been looking for a way to relieve stress, get some exercise, and make some new friends? Then try playing a sport. It does not matter if you are a child or an adult. Becoming involved in sports is an excellent way to stay fit and relieve stress. You can get out and have some fun while getting healthy. It also can be a way to bring your family together. Playing sports together and being health together. Playing sports can be beneficial for your mental and physical health. Playing some sports can be fun and help support your physical and mental health. Participating in most sports can help reduce stress, promote physical and mental health, and encourages social skills. Involving yourself in a sport strengthens your heart and all your other muscles while having lots of fun. First, let’s talk about how a person can reduce stress by playing a sport. No one has to tell you how stressful day to day life is. Stress is a major health concern to everyone. Every day people in the world battle with stress and look for ways to relieve it. Being active in a sport is one of the ways to reduce stress. According to the Mayo Clinic, â€Å"one way to take control of the stress in your life is through physical activity. Being active can boost your feel-good endorphins and distract you from daily worries. † While playing sports, a person can focus on the game being played and not on their worries. Getting into the game and taking out your frustrations on the game can also manage stress. I personally know from experience that stress can be relieved through exercise. I exercise 4 to 5 times a week. I feel great before and after the workout. Exercising just makes you feel good about yourself! Playing sports sometimes changes your mood and puts the focus on the game. Physical activity helps to bump up the production of your brain’s feel-good neurotransmitters, called endorphins. (Mayo Clinic)The physical activity of sports can reduce tension and help the player relax and get in a better mood. Playing a simple game like ping pong can get your mind off of what’s stressing you. Next, physical and mental health can be maintained through playing sports. Playing sports can provide a form of exercise. Depending on the exercise what kind of benefit your body receives. Exercise through sports can improve your heart health. When playing sports, your body receives exercise needed to build endurance and strength. (Isports2012) Staying active helps keep health problems away from your body. Playing sports can also help maintain weight, strength, and increase stamina. (Manali Oak2012)Sports like soccer are good for your heart and improve body tone. When playing a game like basketball, dribbling, changing direction quickly and passing are performed at different rates of speed which can improve some one’s body coordination, agility and balance. Kicking the ball and receiving the pass from someone improves your hand to eye coordination. According to the United Nations Inter-Agency Task Force on Sport for Development and Peace states that young people can benefit from physical activity as it contributes to developing healthy bones, efficient heart and lung function as well as improved motor skills and cognitive function. Mental health can also be helped through playing sports. It encourages you to be your best, help with concentration, build confidence, and build leadership skills. Playing sports can help a person deal with loss and disappointment. Sports also help boost self –esteem. (Rachel Nelson2011) Also playing a sport can produce many opportunities to increase your confidence and self-esteem, and help to reduce anxiety. Playing sports can also reduce depression. When becoming active in sports, a person has to focus on the game and does not have time to think or worry about outside issues. All of the person’s energy is focused on the game. According to Vanderbelt, â€Å"In a study by DiLorenzo, Bargman, Stucky-Ropp, Brassington, Frensch, and LaFontaine (1999), the conclusions showed that exercise helped with depression both short-term and long-term. The experiment took 111 adults randomly assigned them to two groups. One group was to use bicycle ergometry twenty-four minutes a session, four times a week for twelve weeks. The other group was to do the same exercise but forty-eight minutes a session, four times a week for twelve weeks. By the end of the twelve weeks, DiLorenzo et al. were able to conclude that not only were physiological benefits occurred, such as a stronger heart, but also psychological improvements were made, specifically with depression. The long-term effects of this experiment showed an overall improvement both physically and mentally which was still present a year after the experiment had occurred. It is important to note that in most experiments the findings suggest that exercise helps minimize one’s depressions but there is little scientific evidence stating that exercise can prevent depression. † Sports also play a positive role in emotional health, and helps build social connections, often having opportunities for fun and self-expression. Sports teach you to interact with people, communicate with them and work together as a team. Playing sports can be beneficial to learning social skills. When participating in a sport, working as a team, helping each other out, having good times and the bad times are ways people learn how to support and help others through sports. It helps maintain focus on team goals, instead of personal goals. Building a great team and having fun at the same time is a great reason to play a sport. Sports can improve social skills in adults through leadership and making and keeping new friends. Being a captain on a team or the coach can help with leadership skills. Team mates can become friends. Improving social skills in children can be a task. With sports, it can become a little easier. Playing sports improve teamwork, which can help children learn to work better with one another. While playing sports, people learn what is best for the group instead of just for themselves, and they learn to be friends with people from other backgrounds. When participating in a sport, teammates can be from different races, have different personalities, religions, and sometime genders. Interaction with different teammates can result in lasting bonds. Eventually, a person can move forward and accept a person who may not look or act the same as themselves and treat other teammates as equals. Participating in sports helps adults and youth with the excitement of winning and the bittersweet feeling of defeat. When a team loses a game, a player can have some ill feelings, including disappointment, frustration and anger. Sports allow adults and youth to better handle non positive feelings. After learning how to manage some of these emotions, players can use the same skills learned in sports in apply them to other situations in their life. Also confidence can be improved in adults and children through playing sports. Winning a game is an example of how sports can increase confidence. Playing a sport helps a person feel like they are a part of something. That alone can help motivate and help boost some ones confidence. Being a part of something or a team can boost the confidence in anyone. As you have read, playing sports can increase your overall physical and mental health. Playing sports increases your health, while having fun, being active, and making new friends. Just a few hours a week can be beneficial to your health. There are many types of sports to play that will offer health benefits. People, who have not been active in a while, should contact their doctor first, before participating in high impact sports. You can hurt your body when you just jump right into a high pact exercise. It does not matter if it is tennis, football, or soccer. Being active in sports helps your body. Playing sports affect your health long term when you stay active. Sports help keep your heart and mind healthy. Overall, sports help personal abilities, general health and self-knowledge. Getting out at least 3 days out of the week to play a sport is a reasonable way to stay active through sports. You can contact your local sports club, recreational center, or YMCA for information on playing sports, joining a team, and the benefits that they offer. Everyone needs to relieve some type of stress or be in better shape. Why not pick up a sport and have fun doing both! References 1. http://www. sportanddev. org/en/learnmore/sport_and_health/the_health_benefits_of_sport_and_physical_activity/ 2. http://www. onlymyhealth. com/health-benefits-playing-sports-1290074521 3. http://www. acefitness. org/blog/412/americans-coping-with-stress-anxiety-find-relief, Americans Coping with Stress & Anxiety Find Relief with Exercise, Posted September 12, 12:00AM in ACE Press Releases 4. KOLATA,G. ( 2008, March 27). Personal Best, Yes, Running Can Make You High, The New York Times. Retrieved from http://www. nytimes. com 5. DiLorenzo, T. M. , Bargman, E. P. , Stucky-Ropp, R. , Brassington, G. S. , Frensch, P. A. ,& LaFontaine, T. (1999). Long term effects of aerobic exercise on psychological outcomes. Prev Med, 28 (1), 75-85. 6. http://www. un. org/wcm/content/site/sport/home/unplayers/coordinationmechanisms/interagencytaskforce 7. http://www. djlah. net 8. http://healthpsych. psy. vanderbilt. edu.

Personal statement Essay

I have come to a point in life that many people have not. I have made a firm decision to recommit myself to pursuing my dreams. While there are those who believe that with an ounce of luck and a ton of persistence anything can be accomplished, I believe that there is no reason to expend so much energy and rely on luck. I believe in taking hold of my destiny and carving out a future for myself based on the decisions that I make in life. Life is simply too short and too precious to be left to luck alone. This is why I have chosen to continue in the pursuit of my higher education in Geography at UC in California. There have been so many opportunities in life that I have not been able to take advantage of because of the competitiveness of the working environment. I believe that this experience and background of mine will help me pursue this dream. Being an expert in this course is only the beginning of a long journey for me. I realize that it will not be easy and I look forward to that challenge. In the short term, I see myself completing this degree and fulfilling the requirements for this course. I believe that this experience will be sufficient to prepare me for the next step which is applying for a good internship position that will give me the training that I need. I eventually plan to pursue larger goals such as taking a doctoral degree and perhaps starting my own business. As the world continues to change and the workplace becomes more and more challenging and competitive, it becomes imperative for anyone looking for a successful career to not only have the drive to succeed but also the training and expertise to do so. Being able to experience all these great and wonderful cultures has created me to be more open-minded on sensitive subjects or people. One tends to give people the benefit of the doubt first no prejudgment. Two years of my high school were spent living in Malaysia, which caused me to appreciate all cultures. I am confident, therefore, that the rich and diverse academic community at UC will definitely be the perfect place for me to learn and be prepared for the challenges that lie ahead. Given my experiences in life and being a diligent student, I have personally experienced how much good work ethic can contribute to the advancement of one’s dream. I have worked tirelessly in the pursuit of my education because it is said that the one thing that nobody can ever take away from you is your education, and that is the one thing that I plan to not only gain for myself but for others as well. I have learned from my parents the critical importance of the law of giving, and I am both attracted and committed to this model of community service, particularly that â€Å"students apply skills to effect social change. † A student, I believe that my experiences as a have shown my commitment to community service for this is a testament to the character of my mother, a living testimonial to the goodwill that I would like to share. As Eleanor Roosevelt once said, â€Å"The future belongs to those who believe in the beauty of their dreams†.

Free Essays on Cesar Pelli

Cesar Pelli was born in Argentina in 1926 and married in 1950. He got his bachelors degree in architecture at the National University of Tucumn in Argentina. Pelli moved to the United States in 1952. In 1954 Cesar received his masters in architecture from the University of Illinois. After collage he went to work with Eero Saarinen who later would become his partner. In 1977 he formed his own firm Cesar Pelli and Associates in New Haven Connecticut. In that same year he was named Dean of the Yale School of Architecture where he stayed until 1984. He was awarded the American Institute of Architects Gold Medal in 1995. Pelli designs several sketches, which allows client’s to choose their favorite one. I think this makes him a unique architect. He likes to add a blend of the present to his client’s choice. "My works are formulated in the spirit of the present", Pelli says. He changes his design tastes to correspond with certain characteristics such as site, climate, and the building’s purpose. I think Pelli design taste for the present pushes the future to the next level. Most of his buildings have a blue, brown, bronze, mirrored, opaque, and transparent metallic look for the exterior. "I am interested in expressing the exteriors of buildings as enclosures for controlled living environments." Pelli also uses colored brick, limestone, aluminum, and steel for exterior materials along with his favorite, glass. He pays great attention to designing every building with unique detail. Pelli has designed many famous buildings. He says "Cities are our most important responsibility. They are the whole of which our buildings are the parts. Making a building one with its place has been a constant goal of architecture throughout the ages. Technological and cultural changes have weakened this relationship, and it is the responsibility of each one of us today to consider it in our work. " Some of Pelli’s most f... Free Essays on Cesar Pelli Free Essays on Cesar Pelli Cesar Pelli was born in Argentina in 1926 and married in 1950. He got his bachelors degree in architecture at the National University of Tucumn in Argentina. Pelli moved to the United States in 1952. In 1954 Cesar received his masters in architecture from the University of Illinois. After collage he went to work with Eero Saarinen who later would become his partner. In 1977 he formed his own firm Cesar Pelli and Associates in New Haven Connecticut. In that same year he was named Dean of the Yale School of Architecture where he stayed until 1984. He was awarded the American Institute of Architects Gold Medal in 1995. Pelli designs several sketches, which allows client’s to choose their favorite one. I think this makes him a unique architect. He likes to add a blend of the present to his client’s choice. "My works are formulated in the spirit of the present", Pelli says. He changes his design tastes to correspond with certain characteristics such as site, climate, and the building’s purpose. I think Pelli design taste for the present pushes the future to the next level. Most of his buildings have a blue, brown, bronze, mirrored, opaque, and transparent metallic look for the exterior. "I am interested in expressing the exteriors of buildings as enclosures for controlled living environments." Pelli also uses colored brick, limestone, aluminum, and steel for exterior materials along with his favorite, glass. He pays great attention to designing every building with unique detail. Pelli has designed many famous buildings. He says "Cities are our most important responsibility. They are the whole of which our buildings are the parts. Making a building one with its place has been a constant goal of architecture throughout the ages. Technological and cultural changes have weakened this relationship, and it is the responsibility of each one of us today to consider it in our work. " Some of Pelli’s most f...

The Iron Heel Study Guide

The Iron Heel Study Guide The Iron Heel  is an early dystopian novel published in 1908 by Jack London. London is best known for his man-against-nature novels like  The Call of the Wild  and  White Fang, so  The Iron Heel  is often  considered a departure from his usual output.   The Iron Heel  is written from the first-person perspective of a female protagonist, and  it includes a  presentation of London’s socialist political ideals, both of which were unusual for its time. The book addresses Londons belief that unionized labor and socialist political movements would rise to challenge the traditional capitalist power base. Later writers such as George Orwell often explicitly mention The Iron Heel as an influence on their own works. Plot The novel begins with a foreword written by Anthony Meredith in the 419 BOM (Brotherhood of Man), approximately the 27th century. Meredith discusses the Everhard Manuscript as a historical document, composed by Avis Everhard and describing the events of 1912 through 1932. Meredith warns that the manuscript is riddled with errors of fact, but insists on its value as a firsthand account of those â€Å"terrible times.† Meredith notes that the manuscript, written by Avis Everhard, cannot be considered objective because she is writing about her own husband and was herself too close to the events to have objectivity. In the Everhard Manuscript proper, Avis describes meeting her future husband, socialist activist Ernest Everhard. She finds him poorly groomed, self-righteous, and irritating. Ernest argues that the American system of economics is based on the abuse and poor treatment (in other words, the exploitation) of labor, and that the ordinary workers who keep everything going suffer terribly. Avis initially does not agree, but later she conducts her own investigation of Ernest’s claims and is shocked to discover she   concurs with his assessment. As Avis becomes close to Ernest, her father and a family friend (Dr. John Cunningham and Bishop Moorehouse) also begin to agree with his ideas. All four key characters begin to work for the socialist causes. As a result, the oligarchs who own and run the country under the guise of capitalism and democracy move to ruin them all. Dr. Cunningham loses his teaching job and his home. Bishop Moorehouse is found to be clinically insane and is committed to an asylum. Ernest wins election as a Representative in Congress, but is framed as a conspirator in a terrorist plot and is sent to prison, along with Avis. Avis is released some months later, followed by Ernest. The two flee into hiding and begin plotting a revolution. Before action can be taken, the government and oligarchs- which Ernest collectively calls The Iron Heel- form a private army, legitimized by the weak government. This private army sets in motion a false-flag riot in Chicago. The private army, called the Mercenaries, violently crushes the riot, killing many and using brutal tactics. Bishop Moorehouse, escaped from captivity, is killed in the riot. At the end of the novel, Avis writes optimistically about the plans for a second uprising that Ernest is certain will succeed. However, as the reader knows from Meredith’s forward, this second uprising will fail, and The Iron Heel will rule the country for centuries until the final revolution that forms the Brotherhood of Man. The manuscript ends suddenly, and Meredith explains that Avis Everhard hid the book because she knew she was about to be arrested. Major Characters Anthony Meredith. A historian from the far future, reading and making notes on the so-called Everhard Manuscript. He is condescending and chauvinistic towards Avis and often corrects her; however, his remarks reveal his limited understanding of the early 20th  century era that he studies. The reader  gets to know Meredith mainly through his marginalia, which adds detail and context to the novel. Avis Everhard. Born  into wealth, Avis is initially dismissive of the plight of the working class. Over the course of her manuscript, however, she begins to see her younger self as naive and childish, and she becomes a fierce proponent of revolution. There is evidence that Avis is not entirely reliable and that her core attitudes have not entirely changed; she often uses disrespectful language to describe the working classes even as she is speaking the language of revolution. Ernest Everhard. A passionate believer in socialism, Ernest is shown to be intelligent, physically powerful, and a courageous public speaker. Meredith implies that Ernest Everhard was merely one of many key people in the early days of the revolution, suggesting that Avis may  be romanticizing Ernest throughout her manuscript. Most critics believe Ernest represents London himself and his core beliefs. Dr. John Cunningham. Avis’ father, a celebrated academic and scientist. He is initially a supporter of the status quo, but slowly becomes convinced of  Ernest’s cause. He loses his status in society as a result and later disappears; Avis suspects he is kidnapped by the government. Bishop Moorehouse. A minister who undergoes a similar change in views  as Dr. Cunningham, eventually giving his life in the effort to resist the oligarchy. Literary Style The Iron Heel is a work of dystopian fiction. Dystopian fiction  presents a universe that is at odds with the author’s beliefs and attitudes; in this case, the dystopian aspect comes from a world run by capitalist oligarchs who exploit the working class, abuse the poor, and ruthlessly destroy critics. The novel is also considered a work of soft science fiction, because although it makes no mention of advanced technology, it is centered around a setting 700 years ahead of the date of its composition. London used a series of nested points-of-view in the novel, each with a different degree of  reliability. On the surface is the frame story of Dr. Meredith, who writes from the future and examines a work of historical importance. He presents himself as a trusted authority, but some of his commentary includes factual errors about 20th century history that would be obvious to the reader, which undermines his reliability. The next point of view is that of Avis Everhard, the narrator of the manuscript that makes up the bulk of the text of the novel. Her reliability comes into question when she implies that her statements about her husband are subjective, as well as when she makes seemingly contemptuous comments about the political cause she professes to support. Finally, the perspective of Ernest Everhard is provided when his speeches are included in the text. These speeches seem reliable due to their word-for-word nature, but Avis unreliability makes the reader less certain.   London also employs a technique known as a false document: a  fictional work that is presented to the reader as a factual one. This conceit allows London to add complexity to a novel that might otherwise be a straightforward political tract.  The Iron Heel  contains two intertwined, multilayered false documents  (Avis’ manuscript and Meredith’s gloss on that manuscript). This combination a complex mystery concerning whose perspective is closest to the truth. Jack London was charged several times over the course of his career with plagiarism. Chapter 7 of The Iron Heel, The Bishop’s Vision, is an essay written by Frank Harris. London did not deny that he  copied the speech verbatim, but he claimed that he believed it was a speech delivered by an actual bishop. Key Quotes â€Å"It is far easier to see brave men die than to hear a coward beg for life.† - Avis Everhardâ€Å"No man can be intellectually insulted. Insult, in its very nature, is emotional.† - Ernest Everhardâ€Å"Times have changed since Christs day. A rich man to-day who gives all he has to the poor is crazy. There is no discussion. Society has spoken.† - Ernest Everhard Iron Heel Fast Facts Title: Iron HeelAuthor: Jack LondonDate Published: 1908Publisher: MacmillanLiterary Genre: Dystopian Science FictionLanguage: EnglishThemes: Socialism and social revolution.Characters: Anthony Meredith, Avis Everhard, Ernest Everhard, John Cunningham, Bishop Moorehouse.

Summary Essay Example | Topics and Well Written Essays - 1250 words - 3

Summary - Essay Example Hedge fund is often depend on the manager’s expertise, is largely offered as private investment, is structured as limited partnership and often presents a narrow range of investors. Compared to the traditional funds, Hedge funds; have an industry size of $2.6 trillion, it has an absolute return, it has short or long investment, has high strategic complexity, has lower correlation to the market, has leverage, higher turnover, high based on performance, has large minimum investment and a low transparency. Investors are high net worth people, institutional investors and funds of funds managers. For hedge funds, the minimum size of investment is often high and at least 1 million dollars. Investors often seek stable, attractive and non market correlated returns. Pension funds make up 15%, followed by individual funds 30%, endowment 12% percent and corporation 11% (Zimmermann, 2009). Hedge fund strategies cover aids in representing the hedge fund universe that includes event driven, long/short equity, global macro, multi-strategy, emerging markets, fixed income arbitrage, managed future. Event driven strategy helps to exploit pricing that results from corporate events that are often anticipated. Managed futures strategy is also known as commodity trading advisors and is an approach aimed at investing in futures contracts in equity, bond, current market and commodity (Zimmermann, 2009). It utilizes pattern and trend recognition models as well as means reversion. Fund of hedge funds entails investing in another hedge fund. The main aim is the fund, manager and strategy. Some of the key risks to the hedge fund strategy entail poor liquidity, high leverage, lack of regulation, operational risks and lack of transparency (Zimmermann, 2009). CPP is the proportion portfolio insurance which aids in ensuring a hundred percent of the capitals of the investors is protected. CPPI determines the composition of investment

Geography Question-Answer Format Essay Example | Topics and Well Written Essays - 1000 words

Geography Question-Answer Format - Essay Example The Stone Age advanced to be more diverse and altered by progressive use of the tool. Besides, there is certainly a lot of evidence for the use of wood throughout the Paleolithic Age. Wood was used for making ladders, lighting fire, as a pigment (charcoal), drying wood and as digging sticks. One of the distinguishing features of the Paleolithic age was building of shelters and use of clothing which made habitation in unfriendly environment much easier. This became a permanent feature of man during this period. Secondly, one of the features that distinguished the early society that distinguished human from the other surviving non-human primates was their ostensibly omnivorous diet. Furthermore, humans had advanced communication skills by a way of coherent speech. Through communication and usage of words as symbols, hominids cold organize themselves into a culture with an identity. At the early stages of settlement, human beings discovered fire and its usage. Moreover, the early societ y diffused seeds and nuts onto the vegetation for plantation activities. Interestingly, through hunting and gathering activities, human’s occupation had a dramatic effect on the animal population causing migration and even extinction of some great mammalian species. It can be argued that the low population densities of the hunters, gatherers and scavenger human groups were attributed to the introduction of pastoralism and agriculture (Goudie). The second phase is plant cultivation, animal keeping and metal working. Historically, humans began to domesticate animals and to gather food  plants rather than just hunt animals. Although it is now recognized that some hunters and gathers had significant leisure, there is no doubt that through the controlled breeding of animals and plants humans were able to develop a more expandable and a reliable source of food; thereby, creating a solid and secure basis for cultural advancement. It opened doors fro

Pick one of the topic on the attachment Essay Example | Topics and Well Written Essays - 1000 words

Pick one of the topic on the attachment - Essay Example It is the responsibility of the project manager to ensure that the organization selects the right project. For the survival of the project, adequate resources are vital which will ensure its sustenance to the final stage. The projects requires being in line with the organizational goals. Periodical review of the program is necessary for the achievement of its set goals. In case, the planned outcome and the actual outcomes are not in unity, the management team conducts a review on the entire project regarding the allocation of resources and carries out necessary changes to ensure the achievement of major objectives (Brennan, 2011). The team company assists in the formulation and the enforcement of different policies and standards that govern the implementation of the program. For example, the team comes up with some strategic goals, such as those related to the IT area and be able to weight the project basing on the outcome. The reason for weighting the outcome is to determine if the project is significant enough and hence worth undertaking. The team company monitors the projects progress and reports to the project management team for necessary actions. The step is thus subject to consider as being among the best practices in project management due to the active monitoring of the projects. The issue here is that companies come up with projects but fail in implementing them due to lack of adequate management of company strategies. In this regard, project portfolio management becomes an essential tool for the success of a project. The team company engages in outlining the resource requirements for the completion of the projects followed by seeking necessary funds to finance the expenses. Every stage of the project lifecycle is important for its success. The processes begin from the conception of the project, planning, implementation,

Fedex Essay Example for Free

Fedex Essay If you were the HR Head of a major competitor of FedEx: a) List down the 3 HR practices which you would emulate of FedEx. Explain reasons for the same. Ans) * Leadership Evaluation And Awareness Process (LEAP) This policy gave FedEx’s Non-Managerial Employees an opportunity to seek Managerial Positions. LEAP created the chance for Non Management Employees to try out their Managerial Skills. LEAP helped Employees of FedEx check whether they were capable of managing Organizations or not. It also gave a chance to FedEx to check out the leadership and managerial skills of its internal Employees. * â€Å"Guaranteed Fair Employee Procedure† (GFTP ) Via â€Å"People –Service-Profit â€Å" (PSP) Philosophy – One of the major HR practices which made FedEx a success story was the Guaranteed Fair Employee Procedure where all type of Employee Grievances were taken care of. The philosophy of â€Å" People-Service-Profit† where Employees were kept before the company’s profit making motives lead to more motivated employees ,leading to more profits in the long run . It was believed that people before profits were would lead to more efficient work on behalf of the employees to the customers , thus strengthening the brand image of FedEx. * Succession Planning Executive Education (SPEED) – The SPEED program introduced at FedEx were done mainly to give feedback to the high level employees reporting directly to the CEO or to the top management of FedEx. Feedback was given periodically n order to rate the skills and promotability of the people who were likely to replace them in the near future. Such Employees were suggested which areas they needed to work on to improve their skills for their new positions some years down the line. b) If you had to attract top Talent from Fedex, what would be your strategy for this, assuming compensation and role were not the key factors for attracting talent from Fedex? Develop your response based on the case study (identifying areas where Fedex may not be as good) and state your assumptions, if any. Ans) To lure top Talent from FedEx, we can go in for the following strategies: * Fringe Benefits * Perks * Job Enlargement And Enrichment More Exciting Job Opportunities Q2. Based on the industry FedEx is in and on the nature of its business, list down 1 or 2 competencies which you think are core to the organization (across functions and levels) and which are essential for employees to possess in order for the organization to succeed. Justify your answer suitably Ans) * Recruitment Focusing on Entrepreneurship The recruitment style followed by FedEx is to hire people who have a mind for new Entrepreneurial ventures. They have to be creative in nature and have the ability to think out of the box. This Recruitment strategy has worked well for FedEx. * Employee Centricity and Retention – FedEx Core Competency lies in the fact that all the Employees are treated equally and every grievance are taken care of. No stone is left unturned to see to it that all problems faced by employees are always addressed to before the company objectives. Q3. What do you think would be the top 5 measures the CEO of FedEx would want his HR Head to measure and report on an ongoing basis.

Rutherfurds Estates Essay -- Character Analysis, Lady St. James, Mere

In Edward Rutherfurd’s London, characters from all three estates are introduced and throughout each chapter their ideals and personality traits are developed. Some characters tend to be better off than others economically, but each of these more unfortunate characters uses his intellect to get ahead. The powerful characters are divided into two categories, because some are politically powerful and others are powerful in their community by making tough decisions and having important leadership qualities. Whatever the circumstance may be, throughout the book each estate has an extensive collection of characters with very different traits. Characters in each estate have characteristics such as wealth, power, and intellect that widely vary from one another and can range from poor, simpleminded people with no power to cunning, powerful people that have more money than they need. The 1st estate, the nobility, is comprised of people who tend to be more powerful and a great deal wealthier than those of the other estates. However, in London, a few characters from the 1st estate possess quite a bit of intelligence, and use it to their advantage. Lady St. James from the chapter â€Å"Gin Lane† uses her intellect to get revenge on her abusive husband. After she is humiliated by Lord St. James, she devises a plan that she intends to carry out with the help of Jack Meredith. Her plan is very carefully thought out, and in the end is foolproof. The plan is to have Meredith claim that he is her lover so Lord St. James will challenge him to a duel. Then, when St. James comes home to prepare for the duel, she will â€Å"make amends† with him and convince him not to kill Meredith. She writes to Meredith and tells him that St. James is going to try to kill hi... ...e puts stress on characters in the 3rd estate. However, some characters like Gilbert Bull, are very wealthy. As Rutherfurd writes, â€Å"With money and family connections he soon prospered† (432). Family connections were very important to the 3rd estate, because otherwise they were simply commoners. Some became merchants, doctors, lawyers, and other occupations that paid a fairly decent salary. London does a great job of illustrating the different social and moral situations of people in assorted estates. Many of the characters got over their low social and economical standing by using their intellect. Some characters lost their respect and their power by making mistakes and terrible decisions. Every estate has characters that are poor or wealthy, intellectual or ignorant, and powerful or weak. Every character is different, just like every estate is different.

Research Process and Terminology Essay

The purpose for this document is to speak of my description of the research process and these documents will also contain new vocabulary retrieved from this week’s readings. In fact, this document will speak of how this new vocabulary and information applies to a career in criminal justice. In addition, this document will speak of how not knowing the correct vocabulary changes as I conduct the criminal justice research. Furthermore, this document will speak of how knowing the new vocabulary can be an asset to me when evaluating and examining research studies or data. Research Process Research includes a precise method that centers on impartial and collecting a great number of data for showing the results of an examination so that the collector of information can come to an outcome. The method used in the collection of information and evaluation plans regardless if the inquiry and examination process. In fact, the process focuses on testing feelings or concepts. In addition, any new information done without proof or support of the careful examination will not let others look over the study and process the outcome (White, 2013). New Terminology and how it applies to a career in Criminal Justice Replication is the recurrence of controlled procedures or investigations using the same methods (Hagan, 2010). Replication can be used in the career of the criminal justice system by aiding in the DNA process to prove if a person is innocent or guilty of a crime that he or she was been convicted of. In fact, by using the replication process many times will allow the analysis to get the correct results (White, 2013). Verification is proof or exact findings or accomplishments of great certitude in conclusions through extra observation (Hagan, 2010). Verification by law enforcement officers checking and double checking that he or she has the correct information obtained before turning in his or her reports for example, traffic violations (White, 2013). Pure (basic) research is concerned with the acquisition of new data for the sake of science or the development of the field (Hagan, 2010). Scientist in the criminal justice field retrieving new information can aid him or her in any developments that science needs to improve on from prior data (White, 2013). Applied research is practical research concerned with explaining the policy problems (Hagan, 2010). In applied research it helps law enforcement figure out why the old policies are not working and what can be done to improve the policies compared to the past policies (White, 2013). Crime analysis is the systematic, analytic methods directed at supplying useful information related to illegal patterns (Ibid, nd). Crime analysis in the criminal justice field can aid in the career of scientists because he or she uses examinations, violation representations, violation programs, arrest records, law enforcements calls as well as additional means to show applicable data (Wilson, 2013). In fact, crime analysis in criminal justice careers uses identification guides, violation prognosis, target profile analysis, requirements of investigative leads, and requirements to aid data to neighborhood policing and crime prevention programs. An example of a crime prevention program is the Drug Abuse Awar eness Education (DARE) (Gottlieb, Sheldon, & Raj, 1994). Intelligences agencies assist the act of coming to a decision of who is doing what with whom by its focus of the relationship between illegal – and unusual activities for example, narcotics, trafficking, prostitution rings, organized crime, gangs, and terrorists (Gottlieb, Sheldon, & Raj, 1994). Intelligences agencies in the criminal justice system as a career for example, the narcotics division can aid in bringing down individuals dealing in narcotics. Individuals who are assigned to this specific area in law enforcement can gain important information from confidential informants (if any) to help in bringing down the individual or individuals involved in narcotics for example, marijuana, crack cocaine, and heroin. In addition, to the narcotics division there is the Federal Bureau of Investigations (FBI). The Federal Bureau of Investigations (FBI) supplies other law enforcement agencies with services for example, finger print identification (â€Å"Criminal Justice Data Improvement,† 2013). Statistics is the science of collecting, organizing, and interpreting data (Bennett, Briggs, & Triola, 2009). Statistics as a career in the criminal justice field can help scientists organize, collect, and interpret the information needed to for cases for example, by summarizing the information instead of doing each of the experiments separately and easier to gather the information then put it into a summary (White, 2013). How not knowing the correct vocabulary changes as Dena conducts research in criminal justice. When doing research in criminal justice if Dena does not know the correct meanings of the new terms it can lead to wrong and inaccurate information that goes into her documentation. An example of this would be if Dena were writing information for both applied and pure research she could misinterpret the meanings for both of the new terms and when doing her documentation to be presented. The documents that Dena has provided will be wrong and will not give the right outcome therefore, the reports that she turns into her boss will let he or she know that Dena is not as familiar with the new terminology (White, 2013). How knowing the right terminology can be an asset to Dena when evaluating research and information. When looking over the documentation and definitions of each new vocabulary term knowing the right terms will aid in the research Dena will be able to show any mistakes (if any). In fact, if Dena knows the definitions and how each functions then she will be able to continue he r research and find any misspelled vocabulary terms. Knowing the differences between the right and wrong new vocabulary can make a difference when doing a document that has to be presented (White, 2013). In conclusion, learning new vocabulary terms in the criminal justice field aids in the research process. Knowing both of the definitions and what each means will aid in the process for research. In fact, by not knowing the differences Dena can misinterpret one definition for another for example, pure research, and applied research. Statics in the criminal justice field can be beneficial to the scientist because he or she can put the information into a computer and summarize the facts. Summarizing the facts makes it easier on the scientist or analyst because he or she does not have to do each experiment separately. References Criminal Justice Data Improvement (2013). Program Summary, (), . Retrieved from http://www.bjs.gov/index.cfm?=tp&tid=4 Gottlieb, S., Sheldon, A., & Raj, S. (1994), Crime Analysis: From First Report to Final Arrest. Crime Analysis: From First Report to Final Arrest. , (), Hagan, F.E. (2010). Research methods in criminal justice and criminology (8th ed.) Upper Saddle River, NJ: Prentice Hall Ibid (no date) R Wilson (personal communication, July 20, 2013)

Negative Effects of Technology on the Society’s Security and Privacy

Continuous studies on possible technological developments are being done everyday as initiated by private companies and the government military. Needless to say, these technologies, particularly those funded by private companies have been developed aside from making huge profits, to benefit the society in almost every aspect in their lives especially in terms of making their lives easier and more comfortable. Similarly, those developed by the government may have been initially done mostly for military and government purposes, but almost always; such technology comes to be marketed to the masses later on. Examples of which include the online technologies such as cellular phones, the computer and the internet. Cellular phones, computers and the internet have been for many years now, widely available for commercial use. Undeniably, such technologies have made casual life more productive in terms of the speed in which work can now be done. Cellular phones allow cordless communication in almost all places, all stations in the world; computers allow speedier processing of transactions, calculations and many other tasks; and the internet allows not only global communication but also better and more widely available databases of information which almost everyone with internet access can utilize. Attached with such array of commercial benefits however, are possibilities of misuse and thus disadvantages that could not only affect one individual but also huge numbers of populations at one time in general. With these, technologies come more ways of violation of individual privacy as well as security. These stem from such technologies’ nature of mass connection. The number of cellular phone users has been increasing. From 1997 to 2002, there has been 10-fold increase in global usage reaching 787 million (â€Å"GSM to Pass One-Billion Mark This Year†). This may mean better connection for these people but this may also mean an increase in the number of people probable of being violated of privacy. It is true that it is prohibited to access account information from private companies, but since the use of airwaves in this particular technology allows the personal tracking of the location of an individual, privacy cannot always be ensured. There are still people who have unlimited access to such information and are capable of such violation, that is, location tracking without the consent of the concerned individual. This is especially true with the number of hackers, both experimenting and professional, out practicing.   Individual information from private companies could also be tapped indiscriminately especially by government officials for their specific purposes. This may be beneficial (but may still be unethical) if the person concerned is a real crook, but for innocent individuals, the violation of privacy would be unwarranted. The rise of the computers and the internet creates a new breed of crime. Computers are an efficient way of storing important and sometimes company critical files. This computer function allows company’s easier management and access to their files which are in many ways beneficial. But these benefits are not limited to the companies as the storage of information in the computer also allows professionals, particularly hackers, access to the information. Just recently, 12 December 2006, it was reported by CNN that a number of names and personal information were exposed when a hacker attacked the database of the computer system of the University of California, Los Angeles (â€Å"Hacker Attack at UCLA Affect 800,000 people†). According to the same report, a survey released in October of this year showed that about a hundred colleges experienced a similar incident during the previous 12 months. The information stolen in such cases usually include names, birth dates, medical records, social security numbers, home addresses and other personal information (â€Å"Hacker Attack at UCLA Affect 800,000 people†). Clearly, the computers and the internet allow newer and more technical way of thieving, the most controversial of which is identity theft. The use of the internet has now evolved to allow even the purchase of items from objects as simple books to even loans and transactions can now be done conveniently through the internet using the credit card. It is this nature of internet transactions that allows identity theft through the internet. According to a report done by the Federal Trade Commission in 2003, the reported form of identity theft has been limited to those involving credit card transactions. According to the same report, about 13% of the victims reported that their personal information was obtained during transactions during credit card purchases. Among those purchases include those done through the internet.   Such information can be used by the thief in many ways such as obtaining government documents, purchasing online, obtaining loans, housing transactions, employment and filing of tax returns (Federal Trade Commission). These are just some examples of how technology, particularly phones, the computer and the internet disadvantage individuals. There could be a lot more other ways. Phones and computers have also been used in propagating pornography especially with the increase in use of video cameras, file sharing and websites that support such. Computer viruses had been and can still be easily distributed to corrupt several company and even government files, causing significant losses both in the concerned company as well as in the society in general. Freund cited a survey of the FBI that about 500 U.S. companies suffered significant financial losses amounting to $455.8 million in 2002. Technology is a powerful tool and is undeniably beneficial to the society especially with the ease in living it contributes to every individual. But as much as it is powerful and beneficial, it can also do harm because everything with advantages can always be exploited to bring otherwise. The results that technology brings just all depend on how the user chooses to use it. Works Cited Freund, G. â€Å"Perspective: Hacking 2003, The New Agenda.† Cnet News.Com. Cnet Networks, Inc. 2006. Federal Trade Commission. â€Å"Identity Theft Survey Report.† Sep 2003. Synovate. â€Å"GSM to Pass One Billion Mark This Year.† 2003. Cellular.co.za. â€Å"Hacker Attack at UCLA Affect 800,000 People.† CNN.com. 12 December 2006. Cable News Network LLP.      

Free Essays on Communism

Communism In the early 19th century, the idea of a communist society was a response of the poor and the dislocated to the beginnings of modern capitalism. At that time communism was the basis for a number of utopian settlements; most communistic experiments, however, eventually failed. Most of these small-scale private experiments involved voluntary cooperation, with everyone participating in the governing process. Later the term communism was reserved for the philosophy advanced by Karl Marx and Friedrich Engel's in their Communist Manifesto and the movement they helped create in Central Europe. Since 1917 the term has denoted those who regard the Russian Revolution as a model that all Marxists should follow. Beginning with the Russian Revolution, moreover, the center of gravity of global communism has shifted away from Central and Western Europe; from the late 1940s through the 1980s, communist movements were often linked with Third World strivings for national independence and social change. The first of these countries was Russia, a huge, poor, relatively backward nation that was just beginning to acquire an industrial base. Its people, still largely illiterate, had no experience in political participation. In 1917, after a series of halfhearted reform measures and disastrous mismanagement of the war effort, the antiquated mechanism of czarist rule simply disintegrated and was swept away Communism means an economic and political system in which the government makes all economic & own all the major form of production. From the social & economic the public ownership of all businesses . Government run education & healthcare. The have very limited freedom to protect the government , practice religion, or change houses or jobs . Total government control over market except for illegal transactions , very little choice among competing goods in the market. Very little incentives for workers work hard or to produce quality goods o... Free Essays on Communism Free Essays on Communism Communism In the early 19th century, the idea of a communist society was a response of the poor and the dislocated to the beginnings of modern capitalism. At that time communism was the basis for a number of utopian settlements; most communistic experiments, however, eventually failed. Most of these small-scale private experiments involved voluntary cooperation, with everyone participating in the governing process. Later the term communism was reserved for the philosophy advanced by Karl Marx and Friedrich Engel's in their Communist Manifesto and the movement they helped create in Central Europe. Since 1917 the term has denoted those who regard the Russian Revolution as a model that all Marxists should follow. Beginning with the Russian Revolution, moreover, the center of gravity of global communism has shifted away from Central and Western Europe; from the late 1940s through the 1980s, communist movements were often linked with Third World strivings for national independence and social change. The first of these countries was Russia, a huge, poor, relatively backward nation that was just beginning to acquire an industrial base. Its people, still largely illiterate, had no experience in political participation. In 1917, after a series of halfhearted reform measures and disastrous mismanagement of the war effort, the antiquated mechanism of czarist rule simply disintegrated and was swept away Communism means an economic and political system in which the government makes all economic & own all the major form of production. From the social & economic the public ownership of all businesses . Government run education & healthcare. The have very limited freedom to protect the government , practice religion, or change houses or jobs . Total government control over market except for illegal transactions , very little choice among competing goods in the market. Very little incentives for workers work hard or to produce quality goods o... Free Essays on Communism Communism - From Marx to Zemin Essay written by Kris Rayner Communism has long been heralded in capitalist countries as the root of all evil. However, as with all phobias, this intrinsic fear of communism comes from a lack of knowledge rather than sound reasoning. It is that same fear that gave the world the Cold War and McCarthy's Red Scare. The purpose of this paper is neither to support communism over capitalism nor the reverse of that. Rather, it is to inform the reader of communism's migration through time and hopefully assist the regression of such fear. The ideology of communism came out of the minds of two men, Karl Marx and Friedrich Engels (Marxism, 11). (Dueto Marx being the more widely known influence, he will be the one most often referred to.) It was his belief that private property was the cause of the poverty and degradation of the proletariat. Therefore, he came to settle on the idea that no one person should have control over production of good, ownership of land, and management of funds. In that same token then, no one class should be allowed to have control over these things. He went onto comment that the exploitation of the working class must come to an end. That end would be achieved through revolution. Once this was achieved, everybody would work according to their abilities and then be paid accordingly (Capital, 586-617). Soon after, however, technical innovations would create such abundance of goods that "everyone works according to his abilities and receives according to his needs." Soon thereafter, money would ha ve no place in society. People would be able to take what they want and would be lacking nothing. Marx then believed that the pleasure of seeing the fruits of labor would be enough to cause man to work (Communism, 56-62). Countries and people were soon to catch on to this ideology. The two most known of which are Russia and China. Of the two, Russia was the first to adopt the communist beliefs.... Free Essays on Communism Communism is a concept or system of society in which the major resources and means of production are owned by the community rather than by individuals. It was a vital part of what happened through the 1900s. It had various affects on many countries in just a century. Although the ideas were for the better, and some countries may have benefited in some ways, in the long run, it was defective. The worst victim of communism was, arguably, the Soviet Union. This was because they had numerous wars within their country, a destructive communist leader, and would later be involved in the Cold War followed by the collapse of the Soviet Union. The worst thing a country could ask for would be a civil war. That is exactly what was happening in Russia from around 1910 to the early 1920s. The Bolsheviks, also known as the Red Army, were supporters of Lenin and were radical socialists. They wanted to immediately overthrow the czar. On the other hand, the people who opposed Lenin, and believed that the czar should be slowly overtaken, and that Lenin’s ideas contradicted with those of Marx, were called Mensheviks. The czar made serious mistakes, which heated the rivalry between the two groups. The worst, in my opinion, was the cold-blooded killing of nearly 1,000 unarmed peasants, which came to be known as Bloody Sunday. (Compton’s Interactive CD-ROM. 3rd ed) After an unproductive decade, Germany sent Lenin back into Russia and he quickly became in charge. The Bolshevik Red Army and the Whites or Mensheviks, were destined to fight and that is what happened. From 1918 to 1920 the two sides fought deadly battles totaling up around 15 million Russian fatalities. Victory eventually went to the Bolsheviks, but not at a small price. Aside from the 15 million less people Russia had, including the czar and his family, everything Russia depended on was hurt. Trade was at a standstill, the Russian economy was in ruins, factories were destroyed and many of ... Free Essays on Communism Democracy Compared to Communism Democracy and communism are two of the most different, yet important systems of government ever to be set into motion. While total democracy and total communism are not widely spread, the effects of both can be seen in the countries that adopted these forms of government years ago. This is done by the practice of the more modern forms of these two governing systems, liberal democracies and CPC states. Both communist and democratic governments have benefits and disadvantages; therefore many disagree about which may be best. One of the greatest distinctions between a communist and a democratic government are their conflicting economic systems. In a communist government, the goal is to abolish private property and class systems. The public owns the major resources and the means of production. Power is also held in common. The goal of the system is to hinder any individual person or group from becoming extremely wealthy, while others become excessively poor. By giving everyone equal pay and ownership, the system attempts to balance wealth between the previously rich and poor. Over time, the outcome became an increased lower class. However, in a democratic government, the economy prospers by allowing free enterprise. People can work hard for more money and profits. Money is most certainly a driving force in a democracy. Though, a downside might be someone that works just as hard and makes a minimum wage. But, democratic systems seem to be more economically successful that other forms of government . . On the other hand, in a communist society a person can work infinitely harder than a coworker and receive the same pay by the end of the day. This fact has contributed to the downfall of communism. When employees have no incentive to work hard, they become lazy at their jobs which, in turn, drags down the economy. The success of democratic governments may be contributed to the fact of how ...

How to write a business plan, FM World - Emphasis

How to write a business plan, FM World How to write a business plan, FM World Whether youre setting up a new business venture or want the go-ahead for a project, theres one essential document you need. Robert Ashton gives a step-by-step guide to writing a good business plan. Theres a memorable conversation in the famous Lewis Carroll novel Alice in Wonderland, where Alice asks the Cheshire cat for directions. Unfortunately, Alice doesnt know where she wants to go, stating that it doesnt matter where she gets to, as long as she gets somewhere. This leads the cat to respond that it doesnt matter which way she turns. If you dont have a crystal clear vision of where you want your business to go, youll be as confused as Alice when you hit a crossroads. Your business plan is your road-map. But in order to write it, you have to decide what you really want to achieve. This means youll have to spend time immersed in the strengths and weaknesses of your business, a process which, in itself, has numerous pay-offs. Studying and researching your company helps you to take a critical look at what you have to offer and who your competitors are. This enables you to better navigate the industry minefields and gives you a benchmark against which to measure success. Many people think of business plans as a necessary evil, written only to gain external funding. Instead, look at them as an essential planning tool, whatever your financial situation. Remember, if you dont plan where to go, youre inadvertently planning on going nowhere. Crafting your business plan Heres a seven step guide to writing a winning business plan. Work through each section and youll have an ordered, content-rich document that gets you to where you want to go. Step one Description of the business After the executive summary (see step seven), the first thing youll need is to describe your business. Get started by asking the following questions: What do I sell or offer? And why? Whom do I sell to? What is the history of the business? What is my vision for the future? What is different about the services I offer? What is the legal structure of the company? Think about your audience carefully before you write the description. Ask yourself what words and phrases they will understand and be careful not to include too much jargon. Step two Market research Think about your industry and what you think the future trends will be. Then analyse your competition. Determine what size of the market they hold and then clearly define where you fit into the mix. Step three Marketing and sales strategy Ask yourself why companies buy what you offer and how you plan to sell it. Think about how you are going to reach the organisations that need facilities management support and what pricing plans youll offer. Whether youre an in-house department, specialist contractor or a large multi-service company, therell be a variety of ways to reach prospects. Step four Management and personnel team Many facilities management companies claim that people are their best asset. Think carefully about your management team and outline the background, experience and qualifications of each individual. The people on your team will often make or break your success. Fully evaluate their credentials and look out for any weak skill sets that could be improved with training. Step five Operations Analyse the location of your business, in terms of advantages and disadvantages. Your own premises, production facilities and IT systems must be excellent. Make sure you address any weaknesses in your plan with recommendations for improvement. Step six Financial forecast This section requires you to translate the contents of your plan into numbers. Include cash flow statements, profit and loss forecasts and a sales forecast. Dont forget that if youre looking for funding: you need to spell out how much you need and how youll repay the loan. Step seven The executive summary Leave this until last, even though it goes right at the beginning. Once youve followed all the other steps youre in a position to write this stand alone document, which outlines the key points in your entire plan. Keep it to a maximum of two pages. And remember, some people will only read this section so make it shine. Tip: rather than trying to distil the full document down, follow your original document plan (see Style tips box). Just write less in each section this time (a couple of sentences or a paragraph, rather than several pages). Finally, the ink may be dry but your business and the facilities management industry is constantly changing. Your business plan is a dynamic document, so you need to update it regularly.

How To Use Cuando in Spanish

How To Use Cuando in Spanish Cuando or its question form, cundo, is the Spanish word used most often for when. It can be used as an interrogative pronoun, subordinating conjunction, or preposition. Fortunately, its use is usually straightforward for Spanish students because as a pronoun or conjunction it is used in much the same way as the English word. Cundo in Questions In questions, cundo is always used with a verb in the indicative mood, the most common type. As in the final two examples, cundo can also be used in indirect questions.  ¿Cundo pasà ³ el cometa Halley por à ºltima vez? (When did Halleys comet last pass by?) ¿Cundo es Semana Santa en Espaà ±a este aà ±o? (When is Holy Week in Spain this year?) ¿Hasta cundo dura la ola de frà ­o? (How long will the cold wave last? Literally: Until when will the cold wave last?) ¿Cundo ganarà © la loterà ­a? (When will I win the lottery?)Quieren saber cundo voy a dar a luz. (They want  to know when Im going to give birth.)No entiendo cundo se usan las palabras por y para. (I dont understand when the words por and para are used.)No sabemos cundo aprendià ³ a atarse los zapatos. (We dont know when she learned to tie her shoes.) Note how cundo is spelled with an orthographic accent. The accent doesnt affect its pronunciation. Cuando as a Subordinator When cuando is used used to introduce a clause (a series of words that could be a sentence but form a longer phrase starting with cuando), either the indicative or subjunctive mood can be used in that clause. The choice of moods depends on whether the action of the verb has been completed. As a subordinating conjunction, cuando - usually translated as when or whenever - typically is followed by a verb in the indicative mood when that verb refers to something that has already occurred or is occurring in the present. The present includes referring to an event that has occurred and could continue to occur. Boldface verbs in these samples indicate the subordinate verb in the indicative mood: Recuerdo cuando llegaron mis padres. (I remember when my parents came.)La à ºltima vez fue cuando dos miembros del equipo fueron detenidos. (The last time was when two members of the team were arrested.)Ana cometià ³ dos errores cuando comprà ³ la bicicleta.  (Ana made two mistakes when she bought the bicycle.)No hay nada que hacer cuando la và ­ctima ya est muerta. (There is nothing to do when the victim is already dead.)Nadie me paga cuando estoy enfermo. (Nobody pays me when Im sick.)Come cuando tengas hambre, no sà ³lo cuando el reloj dice que es hora de comer. (Eat when you are hungry, not just when the clock says its time to eat.)Cuando vamos a la ciudad siempre es porque hay mil cosas que hacer allà ­. (When we go to the city it is always because there are a thousand  things to do there.) In contrast, the present-tense subjunctive mood typically follows cuando when verb referring to an action or state of being that has yet to occur. Note how use of the subjunctive isnt accompanied by a corresponding verb change in the English translation.  Boldfaced verbs here are in the subjunctive: Llegaremos cuando debamos y no antes. (We will arrive when we should and not before.)Mà ­rame a los ojos cuando hables.  (Look in my eyes when you speak.)Despià ©rtame cuando lleguen tus amigos. (Wake me up when your friends arrive.)Vamos a hacerlo cuando seamos capaces. (We are going to do it when we are capable.) ¿Quà © voy a hacer cuando està © viejo? (What am I going to do when I am old?)Cuando vayamos a la ciudad sea porque habrn mil cosas que hacer allà ­. (When we go to the city, it will be because there will be a thousand things to do there.) Cuando as a Preposition Although not particularly common, cuando also can be a preposition. In these instances, cuando means at the time of, although you may have to improvise with the translation rather than translating word for word. Voy a estar triste cuando insolvencia. (Ill be sad when an insolvency occurs.)No he pensado cà ³mo serà © cuando adulto. (I have not thought of how Ill be as an adult.)Apaga la llama cuando hervir. (Turn off the flame when boiling occurs.) Key Takeaways When cundo is used in a question to mean when, a written accent is used with the .Cuando (without a written accent) is frequently used to introduced a clause that can be in either the indicative or subjunctive mood.Unlike the English when, cuando is sometimes used as a preposition and cannot be translated directly.

Company Analysis - Google Essay Example | Topics and Well Written Essays - 1500 words

Company Analysis - Google - Essay Example After an initial humble beginning with a small start up capital the company grew by leaps and bounds to presently emerge as one of the leading brands of the world with financial strengths that matches the likes of industry players like Apple and Microsoft. The company’s stocks are listed on the bourses of the NASDAQ. Google has a diversified product portfolio that ranges from search engines to software applications, browsers and mails. The main reason for the success of the organization has been attributed to the highly innovative approach of the organization as well as the strategy of the company to keep its products as simple and highly efficient. In addition to this certain other strengths of the organization also includes a unique algorithm for its search engine operations that provides quick and accurate response to web users without any hassles (Google, n.d.). Diversification Strategy of Google Google has a wide array of product offering that range from web browsers to s ocial networking sites and video sharing. The company has diversified into many segments in an attempt to leverage the benefits of the opportunities of the different product segments. The company began its operations with the search engine division. It diversified into the online video sharing and viewing segment by acquiring You Tube which was acquired by the company in 2006 for a whopping 1.8 billion US dollars. The company got a good response as it became the most popular video sharing site across the world with about 150 minutes of video added every hour. However the diversification strategy of Google of entering into this segment has been questioned by many researchers as they feel that the segment only increases the number of uses and adds to the popularity. However the fact that the segment generates only 240 million dollars as revenue towards an expenditure of about 500 million to 1 billion dollars raises serious question over the sustainability of this segment in the long r un. This is mostly because of the fact that every video is free for viewing and there are very few advertisements on the site (Grant, 2009, p.827). The company went further ahead in its diversification plans and announced the launch of its new browser named ‘Chrome’. This browser was launched in 2008 and was increasingly seen as an attempt by Google to throw a competition to its main rival Microsoft which launched the internet web browser ‘internet explorer 8’. The company stated that this product would have the aspect of simplicity and would ensure a complete blend of innovation with simplicity. The company claims that this browser would allow faster access to information and would have better security features and would be compatible with the latest web platforms. Experts however state that the main reason behind this diversification strategy of Google was that the new version of the internet explorer launched by Microsoft had certain protective elements that would delete the cookies which in turn would not allow Google to track down the browsing habits of the users. This was a vital issue for Google as its entire advertising and search engine business model was based on the aspect of tracking users browsing habits. Google believed that the simple nature of the product and its appeal and brand image among the target audience would largely help in giving Microsoft a run for its money. Google also announced that it would launch an operating system that according to experts was a