Whole Foods Market Whole Food Market - 2993 Words

Comparing Two Retail Companies Company A: Whole Food Market Whole Foods Market (WFM) is leading natural and organic food supermarket in the world. It started as one-store entrepreneur shop and has since grown into an $8 billion a year. By 2008, Whole Food Market had 264 stores in the United States that host its headquarters. It had six stores in Canada and five stores in the United Kingdom (Harbin, 2000). It is located in an area of 80000 square foot flagship store in Austin. The CEO and founder, John Mackey has cast the image of a niche retailer and enjoys profits in the competitive retail industry that is sometimes characterized by low profits margins. The company has over 50000 members that strived to meet its corporate goals.†¦show more content†¦The mission of WFM is to â€Å"promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available.† The company provides and empowers the work environment of its members and commits to a sustainable agriculture. The aspiration o f WFM is to be a global brand that is not limited to natural and organic foods but also become the best retailer in every community in which they locate (WFM, 2009). Another strategy that works well for the company is its foods. WFM obtains its products locally and from all part of the world and have uniquely dedicated food artisans. It strives to provide high quality, least processed and naturally preserved foods. The company believes that food its unaltered state is the best tasting and most nutritious food. WFM recruits best employees. The employees are empowered to make many decisions regarding the operations. The team members are highly motivated to excel within their areas of jurisdiction and receive fair treatment from various squatters inside the company. In a bid to compete fairly, WFM looks for highly passionate staff to handle food and well grounded men that can provide a critical role in shaping the company’s destiny (Harbin, 2009). It believes that companies must have responsibility for the planet. In this regard, the company